Fake Apple Store created to film super-secret commercial

Apple has 186 stores in the US,  give it a retail presence in 37 of the 50 states. Many of those states have multiple stores, California leading the pack with 38. Given that information do you think Apple would need to build an entire fake store on the Warner Brothers parking lot in Los Angeles over Memorial Day weekend in order to film a commercial? According to [ Valleywag ], that is exactly what the computer company did.

The set took two days to build and was used to film a commercial that will air during the WWDC keynote. The store was full-size and sported all of the hardware and software that one would expect in an Apple Store.

Rather then shutting down a low-traffic Apple Store somewhere in middle-America, Apple instead chose to presumably pay workers overtime and holiday time to have an almost completely private set in California. The set was apparently closed to all but a few select crew members; Valleywag assumes the move was made to prevent the amount of hoopla that surrounded the closing of the 5th Avenue store for a commercial shoot recently.

Apple seems to be up to some super-secret commercial filming here.  Say it with me… ONE MORE WEEK!

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