In a move that makes very little sense to this particular mac fanboy, Apple will be re-branding their very cool .mac service and begin calling it “mobile me”.

This is, of course, all rumor and conjecture, but given a lot of the buzz going on in the interwebs it seems likely.

Apple has bought a slew of .me domains, the soon-to-be-launched domain suffix for Montenegro that’s scheduled to go live on July 17th. Macworld UK spoke to Predrag Lesic, in charge of the Montenegro’s .me registry, and he thinks the domain will be an international hit.

Speculation around the web says Apple may be planning to re-brand its web service, .Mac, as Mobile Me. Daring Fireball points out that there is a new string inside one of iCal’s resource files hinting that .Mac will indeed be getting a new name, although it remains unknown what it will be.

These two facts go nicely together and it points to a whole new service coming through the .Mac gateway, hopefully it will integrate into the iPhone as well.  I just wish they would leave the name alone, or at least pick something that is not so “windowish”.

Tags: .mac, Apple, iCal, iPhone, mobile me, windows