The iPhone has so far been marginalized as chic consumer device, and most companies have ignored it as a possible replacement to the smart phone market, but with the impending version 2.0 update that adds Exchange ActiveSync and 3rd party application support I think businesses and the enterprise are starting to think of how the iPhone will fit into their plans.  That means the battle of iPhone versus Blackberry will continue on…

The one advantage, on the business side, that blackberry will keep after the initial 2.0 release of the iPhone is that the Exchange interaction on the blackberry is realtime, versus a “sync” version that the iPhone will use.  I don’t think that will stay an advantage for long though, since the iPhone SDK is out there, there will be someone who put together a realtime connection between the iPhone and the Exchange servers…

So does that mean that the blackberry will die an instant death on June 9th when the iPhone v2 is released?  Not likely.  Most companies are pretty entrenched in the blackberry/RIM world and to extricate them from that position will take time, and attrition.   In most companies it will start with the requests from the minions who want to use an iPhone, and most of those requests will be denied, because haven’t the power to go over the head of the IT people who make those decisions.  Of course, then will come the CEO, or other high-powered executive who will see an iPhone in use on the plane, and read about it in Forbes as he is flying back from his business trip and the first call he makes when he gets off the plane is to the director of IT and says “Get me an iPhone and make it work”.   Now all of sudden the door is open and the iPhone slowly floods the company, and blackberry is pushed out..

Time … that is all the iPhone, is time to overtake and dominate the market….